Global Business Strategy and Policy, 2023 Syllabus

(2023.9.13 version)

 

Time: A1 Quarter, 1st and 2nd slots (8:30-12:10), Friday

Instructor: Professor Motohashi, Kazuyuki (TMI Department, Engineering School)

E-mail：motohashi@tmi.t.u-tokyo.ac.jp

HP URL：http://www.mo.t.u-tokyo.ac.jp/

Zoom On-line course : https://zoom.us/j/95567289423

 

Objectives

This course covers some essentials on “global business”, such as global strategy, strategic alliance (JV with local companies) and marketing strategy. The course is organized by combining lectures on theory, case method teaching and guest speaker talks to foster students’ problem solving abilities in a real business world. In addition, a focus is put on emerging economies, particularly China and India. In order to facilitate effective interactive process in case based teaching, a number of enrolled students could be restricted to around 40 students. In this process, students in the TMI departments (including TMI sub-major) as well as those who are in the final year of each course (i.e., the second year of master course, or the third year of doctor course) have some priority.

 

Lecture Items

l  Trend and importance of global business in emerging economics

l  Global strategy, IR Grid, AAA framework

l  Strategic alliance, joint venture with local firms

l  International marketing

l  Government as a partner in case of infrastructure business

 

Goal to be achieved

l  Understanding analytic framework of global business strategy

l  Understanding management of joint venture with local firms

l  Learning theory and practice of international marketing

l  Understanding a local business context, particularly in China and India

 

Text and References

l  Global Business Strategy: Multinational Corporations Venturing into Emerging Markets  by Kazuyuki Motohashi, 2015 Springer Texts in Business and Economics This textbook contains case studies which are used in the class. Open access version of this textbook can be downloaded at the following site http://link.springer.com/book/10.1007%2F978-4-431-55468-4

l  Japanese textbook is also available to facilitate Japanese students’ involvements in this class. 『グローバル経営戦略』（元橋一之、東京大学出版会）

l  In addition, power point files used in lecture will be uploaded at prof. Motohashi’s home page. (http://www.mo.t.u-tokyo.ac.jp/, Go Education-> Global Business)

 

Grading:

Made by weighted average of the following items

l  Class Participation：40% (A short report, around 50 words, based on a mini quiz, is collected at the end of each date under ITC-LMS. The question will be open at 11:30 and you need to submit your answer by 12:30 of each date).

l  Group work + presentation：30％

l  On-site examination: 30%

 

Group work assignment

l  Suppose you are assigned as a member of international division of multinational corporation, and asked by your boss about studying the potentiality of new business outside of your country. Please build up your new business plan.

l  Grading of this project is made by ppt file and oral presentation at the last class. (Or, individual meeting will be set-up).

l  Detail instructions will be given in the course.

 

Schedule

 

Oct 6 8:30-12:10　Global business strategy for emerging economies (Lecture)

• パワーポイント

  （Chap1-Chap3, 日本語テキスト：第１章、第2章）

  l  Organization, process of this course

  l  What is business strategy? Global strategy?

  l  Exercise: China as Factory or Market?

  l  CAGE and AAA framework

   

  Oct 13 8:30-12:10: Business and political environment in China and India (Exercise)

  （Chap 4, 日本語テキスト：第3章）

  (Guest Speaker) Dang Jianwei, Associate Professor, Tongji University

  Based on the background document provided at the class, discussion about the following questions will be proceeded.

  l  India: factory or market? Please provide at least one example in each Quadrant of factory or market matrix.

  l  Pick up one industry of your favorite. Discuss attractiveness in India over China by CAGE framework.

   

  Oct 20 8:30-10:15 : Technology Management Strategy (Lecture)

  （Chap5, 日本語テキスト：第4章）

  l  What is “service model”, and why?

  l  Product architecture and technology catching up

  l  Complex system and difficult to imitate business model

  l  Introduction to the case “Neemrana Industrial Park”

   

  Oct 20 10:25-12:10 Business Development in India (Case 1)

  （Chap 6, 日本語テキスト：第5章）

  TMI case material: Neemrana Industrial Park

   

  Oct 27  8:30-10:15： Alliance management in global business (Lecture)

  （Chap 7, 日本語テキスト：第6章）

  l  Globalization by green field entry (wholly owned) or JV

  l  Risk analysis of global business

  l  Introduction to infrastructure business (export)

  l  Understanding PPP and importance of business modeling

   

  Oct 27 10:25-12:10 Costs and benefits of joint venture (Case 2)

  （Chap 8, 日本語テキスト：第7章）

  TMI case material: Hitachi Construction Machinery in China

   

  Nov 10 8:30-10:15 International Marketing (Lecture)

  （Chap 9,　日本語テキスト：第8章）

  l  Introduction to marketing strategy

  l  Marketing 4P

  l  Not so good market (volume zone)

  l  Fortune at the bottom of the pyramid

  l  Introduction to the case of Shiseido, China

   

  Nov 10 10:25-12:10：International Marketing (Case 3)

  （Chap 10, 日本語テキスト：第9章）

  TMI case material: Shiseido’s Marketing in China

   

  Nov 17 8:30-10:15 Global R&D Management (Lecture)

  （Chap 11, 日本語テキスト：第10章）

  l  Conceptual framework to understand international R&D

  l  Types of distance and global R&D

  l  R&D of Japanese firms in China

  l  New concept for innovation for emerging markets, such as reverse innovation

   

  Nov 17 10:25-12:10 Innovation strategy in emerging economies (Case 4)

  （Not in the text book, please download from here）

  TMI case material: Renault Nissan R&D Center in India

   

  Nov 21 8:30-12:10 Group work presentation + Examination (on-site)