Global Business Strategy and Policy, 2020 Syllabus
(2020.9.7 version)
Time: A1 Quarter, 1st and 2nd slots (8:30-12:10), Friday
Instructor: Professor Motohashi, Kazuyuki (TMI Department, Engineering School)
E-mailFmotohashi@tmi.t.u-tokyo.ac.jp
HP URLFhttp://www.mo.t.u-tokyo.ac.jp/
Zoom On-line course : https://zoom.us/j/95567289423
Objectives
This course covers some essentials on gglobal businessh, such as global strategy, strategic alliance (JV with local companies) and marketing strategy. The course is organized by combining lectures on theory, case method teaching and guest speaker talks to foster studentsf problem solving abilities in a real business world. In addition, a focus is put on emerging economies, particularly China and India. In order to facilitate effective interactive process in case based teaching, a number of enrolled students could be restricted to around 40 students. In this process, students in the TMI departments (including TMI sub-major) as well as those who are in the final year of each course (i.e., the second year of master course, or the third year of doctor course) have some priority.
Lecture
Items
l Trend and importance of global business in emerging economics
l Global strategy, IR Grid, AAA framework
l Strategic alliance, joint venture with local firms
l International marketing
l Government as a partner in case of infrastructure business
Goal
to be achieved
l Understanding analytic framework of global business strategy
l Understanding management of joint venture with local firms
l Learning theory and practice of international marketing
l Understanding a local business context, particularly in China and India
Text
and References
l Global Business Strategy: Multinational Corporations Venturing into Emerging Markets by Kazuyuki Motohashi, 2015 Springer Texts in Business and Economics This textbook contains case studies which are used in the class. Open access version of this textbook can be downloaded at the following site http://link.springer.com/book/10.1007%2F978-4-431-55468-4
l Japanese textbook is also available to facilitate Japanese studentsf involvements in this class. wO[oocνͺxi³΄κVAεwoΕοj
l In addition, power point files used in lecture will be uploaded at prof. Motohashifs home page. (http://www.mo.t.u-tokyo.ac.jp/, Go Education-> Global Business)
Grading:
Made by weighted average of the following items
l Class ParticipationF40% (A short report, around 50 words, based on a mini quiz, is collected at the end of each date. The deadline is 12:10 of each date).
l Case Write Up: 30i15 eachj
l Group work + presentationF30
What
is case write up ?
l A student is required a writing up (2 pages with reasonable font
size), corresponding to the questions at the end of each material (each chapter
of the textbook).
l You need to submit your write ups for two cases. One is for the Chapter
14 of the text book, gSuzuki Motorfs Expansion in Indiah. For another one, you
can pick up one out of 4 cases delivered in the class (up to your favorite).
l The size of report is two pages for each (2 pages * 2 cases, 4 pages
in total).
l The submission of case write is organized by ITC-LMS by November 30, 17:00.
Group
work assignment
l Suppose you are assigned as a member of international division of
multinational corporation, and asked by your boss about studying the
potentiality of new business outside of your country. Please build up your new
business plan.
l Grading of this project is made by ppt file and oral presentation at
the last class. (Or, individual meeting will be set-up).
l Detail instructions will be given in the course.
Schedule
Sept
25 8:30-12:10@Global business strategy for emerging
economies (Lecture)
iChap1-Chap3, ϊ{κeLXgFζPΝAζ2Νj
l Organization, process of this course
l What is business strategy? Global strategy?
l Exercise: China as Factory or Market?
l CAGE and AAA framework
Oct 2
8:30-10:15: Business and political environment in China (Guest Speaker)
Dang
Jianwei, Associate Professor, Tongji University
Oct 2
10:25-12:10: Business and political environment in China and India (Exercise)
iChap 4, ϊ{κeLXgFζ3Νj
Based on
the background document provided at the class, discussion about the following
questions will be proceeded.
l India: factory or market? Please
provide at least one example in each Quadrant of factory or market matrix.
l Pick up one industry of your favorite.
Discuss attractiveness in India over China by CAGE framework. What kind of AAA strategy to be pursued?
Oct 9 8:30-10:15 : Technology Management Strategy
(Lecture)
iChap5, ϊ{κeLXgFζ4Νj
l What is gservice modelh, and why?
l Product architecture and technology catching up
l Complex system and difficult to imitate business model
l Introduction to the case gNeemrana Industrial Parkh
Oct 9
10:25-12:10 Business Development in India (Case 1)
iChap 6, ϊ{κeLXgFζ5Νj
TMI case
material: Neemrana Industrial Park
Oct 16
8:30-10:15F Alliance management in global business (Lecture)
iChap 7, ϊ{κeLXgFζ6Νj
l Globalization by green field entry (wholly owned) or JV
l Risk analysis of global business
l Introduction to infrastructure business (export)
l Understanding PPP and importance of business modeling
Oct
16 10:25-12:10 Costs and benefits of joint venture (Case 2)
iChap 8, ϊ{κeLXgFζ7Νj
TMI case
material: Hitachi Construction Machinery in China
Oct 23 8:30-10:15 International Marketing (Lecture)
iChap 9,@ϊ{κeLXgFζ8Νj
l Introduction to marketing strategy
l Marketing 4P
l Not so good market in emerging economies
l Introduction to the case of Shiseido, China
Oct 23 10:25-12:10FInternational Marketing (Case 3)
iChap 10, ϊ{κeLXgFζ9Νj
TMI case material: Shiseidofs Marketing in China
Oct 30 8:30-10:15 Global R&D Management (Lecture)
iChap 11, ϊ{κeLXgFζ10Νj
l Conceptual framework to understand
international R&D
l Types of distance and global
R&D
l R&D of Japanese firms in China
l New concept for innovation for
emerging markets, such as reverse innovation
Oct 30 10:25-12:10 Innovation strategy in emerging economies (Case 3)
iNot in the text book, please download from herej
TMI case
material: Renault Nissan R&D Center in India
Nov 6
8:30-12:10 Group work presentation