Global Business Strategy and Policy, 2018 Syllabus

(2018. 6. 27 version)

 

Time: Intensive classes from July 24 to 27

Instructor: Professor Motohashi, Kazuyuki (TMI Department, Engineering School)

E-mailmotohashi@tmi.t.u-tokyo.ac.jp

HP URLhttp://www.mo.t.u-tokyo.ac.jp/

 

Objectives

This course covers some essentials on "global business" such as global strategy, strategic alliance (JV with local companies) and marketing strategy. The course is organized by combining lectures on theory, case method teaching and guest speaker talks to foster studentsEproblem solving abilities in a real business world. In addition, a focus is put on emerging economies, particularly China and India. In order to facilitate effective interactive process in case based teaching, a number of enrolled students could be restricted to around 40 students. In this process, students in the TMI departments as well as those in TMI sub-major have some priority. Those who want to enroll in this class are supposed to send your e-mail with name, student number, department name with grade to Ms. Abe (secretary to prof. Motohashi, abe@tmi.t.u-tokyo.ac.jp) by July 1.

 

Lecture Items

ž   Trend and importance of global business in emerging economics

ž   Global strategy, IR Grid, AAA framework

ž   Strategic alliance, joint venture with local firms

ž   International marketing

ž   Government as a partner in case of infrastructure business

 

Goal to be achieved

  Understanding analytic framework of global business strategy

  Understanding management of joint venture with local firms

  Learning theory and practice of international marketing

  Understanding a local business context, particularly in China and India

 

Text and References

ž   Global Business Strategy: Multinational Corporations Venturing into Emerging Markets by Kazuyuki Motohashi, 2015 Springer Texts in Business and Economics This textbook contains case studies which are used in the class. Open access version of this textbook can be downloaded at the following site http://link.springer.com/book/10.1007%2F978-4-431-55468-4

ž   Japanese textbook is also available to facilitate Japanese studentsEinvolvements in this class. 『グローバル経営戦略』(元橋一之、東京大学出版会)

ž   In addition, power point files used in lecture will be uploaded at prof. Motohashi’s home page. (http://www.mo.t.u-tokyo.ac.jp/, Go Education-> Global Business)

 

Grading:

Made by weighted average of the following items

  Class Participation30%

  Case Write Up: 40%(20 each

  Group work + presentation30

 

What is case write up ?

  A student is required a writing up (2 pages with reasonable font size), corresponding to the questions at the end of each material. Please see the attachment for the questions.

  You have to answer to the questions in Chapter 14 of the text book, "Suzuki Motor's Expansion in India" as well as one from 4 cases delivered in the class (up to your favorite). 2 case write-ups (2 pages each) in total, should be hand in TMI administration office (Engineering Building No. 3, 2nd floor) before July 31.

 

Group work assignment

  Suppose you are assigned as a member of international division of multinational corporation, and asked by your boss about studying the potentiality of new business in India. Please build up your new business plan.

  Grading of this project is made by ppt file and oral presentation at the last class. (No report is required).

  Detail instructions will be given in the course.


 

Schedule

 

Globalization concept and business strategy

 

July 24 8:30-10:15: Global business strategy for emerging economies (Lecture)

Chap1-Chap3, 日本語テキスト:第1章、第2章)

  Organization, process of this course

  What is business strategy? Global strategy?

  China: Factory or Market?

ž   Great distance, threats or opportunities? (CAGE and AAA)

 

July 24 10:25-12:10 Guest Speaker for Nissan's India R&D Lecture by guest speaker

Mr. Hiroki Sasaki

General Manager, Nissan Product Department, Department No. 1, Nissan Motor Co., Ltd. (former senior VP of Renaut Nissan Technology and Innovation Center India)

 

July 24 13:00-14:45 Innovation and Entrepreneurship in China (Lecture by guest speaker)

Prof. Dang Jiangwei, Assistant Professor, University of International Business and Economics, Beijing China

 

July 24 14:55-16:40: Innovation and Entrepreneurship in India (Lecture by guest speaker) via Skype (Indian time, 11:25-13:10)

Prof. Chirantan Chatterjee

Assistant Professor, India School of Business

 

July 24 16:50-18:35: Business and political environment in China and India (Exercise)

Chap 4, 日本語テキスト:第3章)

Based on the background document provided at the class, discussion about the following questions will be proceeded.

  India: factory or market? Please provide at least one example in each Quadrant of factory or market matrix.

  Pick up one industry of your favorite. Discuss attractiveness in India over China by CAGE framework.

 

 

July 25 8:30-10:15 : Technology Management Strategy (Lecture)

Chap5, 日本語テキスト:第4章)

ž   What is "service model" and why?

ž   Product architecture and technology catching up

ž   Complex system and difficult to imitate business model

ž   Introduction to the case "Neemrana Industrial Park"

 

July 25 10:25-12:10 Business Development in India (Case 1)

Chap 6, 日本語テキスト:第5章)

TMI case material: Neemrana Industrial Park

 

Organization of Global Business Operation

July 25 13:00-14:45 Government as a partner (alliance management in global business) (Lecture)

Chap 7, 日本語テキスト:第6章)

  Globalization by green field entry (wholly owned) or JV

  Risk analysis of global business

  Introduction to infrastructure business (export)

  Understanding PPP and importance of business modeling

 

July 25 14:55-16:40 Costs and benefits of joint venture (Case 2)

Chap 8, 日本語テキスト:第7章)

TMI case material: Hitachi Construction Machinery in China

 

Global Innovation and Marketing

 

July 25 8:30-10:15 Global R&D Management (Lecture)

Chap 11, 日本語テキスト:第10章)

ž   Conceptual framework to understand international R&D

ž   R&D of Japanese firms in China

ž   New concept for innovation for emerging markets, such as reverse innovation

ž   Introduction to Suzuki, India case

 

July 26 10:25-12:10 Innovation strategy in emerging economies (Case 3)

Not in the text book, please download from here

TMI case material: Renault Nissan R&D Center in India

 

July 26 13:00-14:45 International Marketing (Lecture)

Chap 9, 日本語テキスト:第8章)

ž   Introduction to marketing strategy

ž   Marketing 4P

ž   Not so good market (volume zone)

ž   Fortune at the bottom of the pyramid

ž   Introduction to the case of Shiseido, China

 

July 26 14:55-16:40International Marketing (Case 4)

Chap 10, 日本語テキスト:第9章)

   TMI case material: Shiseido's Marketing in China

 

Group work and presentation

 

July 27 16:00 Group work presentation starts (- around 18:00)